Manager, Market Access Marketing in Basking Ridge, NJ at DSI

Date Posted: 4/3/2021

Job Snapshot

Job Description

Join a Legacy of Innovation 110 Years and Counting!

Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 15,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. In addition to a strong portfolio of medicines for cardiovascular diseases, under the Group’s 2025 Vision to become a “Global Pharma Innovator with Competitive Advantage in Oncology,” Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.

Job Summary:

Prepare pre-launch market access readiness plans for Oncology assets, including the future lung franchise. Extensive involvement with the global market access and US and global brand teams to ensure input for successful launch of lung portfolio in US. Support and lead appropriate primary and secondary market access research to identify challenges and optimize opportunities in evolving US market access landscape.

Responsibilities:

Leads the development, and implementation of Payer Marketing promotional campaigns including the messages and program materials to be used by Account Managers and Sales Representatives with assigned customer segments.

Provide US perspective on pipeline lung portfolio as it relates to market access. Requires working cross functionally with all relevant internal stakeholders (US and Global Market Access, Marketing, Medical and HEOR teams) to understand optimal positioning for minimal access barriers in US. Key access barriers include pathways, EMR, system and hospital protocols and formularies, GPOs and medical policy.

Understand current/future competitive landscape and US government policy and how it may impact access in US for lung ADC pipeline portfolio. Provide recommendations and analysis to MA leadership monthly.
Identify RWE and any evidence gaps necessary to support successful US launch. Requires cross functional collaboration with US HEOR, global MA and brand teams to identify areas of opportunity.

Account Manager material support for value message and pull through: visual aids, value decks and other brand messaging campaign elements/materials for each promotional period (POA) including non-personal materials to support Customer Care Center. Responsible for the development and implementation of pre-launch materials and disease state campaigns for launch approaching brands.

Identify access generating tools (assisting Account Managers ability to meet with targeted customers): customer-mediated formulary adherence initiatives, market expansion programs including speaker bureaus.

Responsible for ensuring close collaboration with Brand teams and co-promote partners (if applicable) in order to generate success as defined by KPIs in targeted Managed Market accounts and monitored via marketing feedback systems by taking a leadership role within Brand Teams and co-promote partners. Ensures that all strategies and tactics as well as marketing mix align with the Brands’ goals and objectives.

Regulatory approvals: Responsible for PMRT (Product Material Review Team)ARC (Advertising Review Committee) and PGC (Promotional Grant Committee) process management related to projects and programs.
Work with Alliance and co-promote partners to ensure strategic alignment on pre-launch activities.

Prepare pre-launch engagements for Account management teams including disease state awareness and Pre-approval Information Exchange (PIE). Requires working collaboratively with the Market Access Training team to ensure appropriate training for external customer interaction.

Contributes to the POA process for Managed Markets Account Managers/Sales Representatives across the portfolio for assigned customer segments or brands.

Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.

Education/Experience:

Bachelor's Degree required. MBA preferred

4 or more years' market research or business analysis function, managed care or market access functions, brand marketing (within the pharmaceutical industry) and/or relevant experience obtained through a Fellowship program or similar program required.

1 or More Years pharmaceutical managed care sales/account management, sales training or brand marketing, pricing and access experience preferred

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.