Manager, Market Planning & Analytics - Oncology in Basking Ridge, NJ at DSI

Date Posted: 3/20/2020

Job Snapshot

Job Description

Join a Legacy of Innovation 110 Years and Counting!

With over 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 15,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. In addition to a strong portfolio of medicines for hypertension and thrombotic disorders, under the Group’s 2025 Vision to become a “Global Pharma Innovator with a Competitive Advantage in Oncology,” Daiichi Sankyo research and development is primarily focused on bringing forth novel therapies in oncology, including immuno-oncology, with additional focus on new horizon areas, such as pain management, neurodegenerative diseases, heart and kidney diseases, and other rare diseases.

Job Summary:
This position will be responsible for the design and execution of secondary research analysis for one of DSI’s franchises. The position will provide strategic guidance to home office executives and senior management using “state of the art” analytical techniques.

Responsibilities:

Lead analysis and interpretation of secondary research data (national and subnational, plan level, physician level, and patient level audits/data, etc.) from syndicated providers to identify business opportunities and threats for DSI’s branded product portfolio. Analyses include trend analysis, segmentation, promotional response modeling, marketing mix optimization, call planning, sales force sizing, etc.

Provide strategic and tactical recommendations to Marketing and Sales leadership that will help accelerate product performance. Serve as a strategic partner to Marketing Brand Teams and to Field Sales Management on key decisions by providing data-supported recommendations in a compelling manner.

Manage promotional response analysis and marketing mix optimization and provide necessary inputs for call plan generation.

Manage the development and roll-out of a Field Sales Call Plan to ensure that strategic brand objectives are executed with relevant healthcare practitioners. Coordinate efforts of key internal stakeholders, vendors, Sales leaders and Marketing Brand teams. Serve as a subject matter expert on the process and the final product.

Prepare regular presentations and reports describing potential market opportunities and threats for DSI’s franchises in both pre- and post-launch phases. Establish recommendations for targeting efforts of FDA approved products in preparation for upcoming commercial launches. Communicate recommendations in a compelling and persuasive manner.

Proactively generate new ideas for brand strategies, tactics, and formulate project plans to research feasibility of new ideas.

Conduct analysis of field force’s utilization of critical resources (samples, coupons & vouchers, speaker programs, etc.) to identify appropriate use of such resources. Develop recommendations and present to marketing brand leadership and senior sales management.

Support the Quarterly Business Review process by collaborating with Marketing Brand teams to address KPI performance and to analyze the underlying data to develop an impartial assessment of performance.

Assist the Senior Director and Associate Director of National Market Planning with the training and mentoring of analysts in proper analytical techniques and presentation of information.
Responsible for keeping abreast of new data sources, new methodologies, technologies, and analytical techniques and using them to help DSI grow.

Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.

Demonstrated excellence in data analysis, strategic idea generation, project management, and cross-functional communication and collaboration. Excellent customer service, communication and interpersonal skills. Must be proficient with MS Excel (advanced), MS Access (advanced) and SAS, including extensive experience with ad-hoc analytics. Must be able to manage multiple projects, effectively using multi-disciplinary resources to meet project demands and timelines.

Education/Experience:
Bachelor’s degree required. A background in a quantitative discipline is strongly preferred (mathematics, statistics, engineering, business management, etc.). Therapeutic area experience and/or Master’s degree or M.B.A. preferred. Oncology experience strongly preferred.

5 total years of experience or commensurate education/experience, preferably in the pharmaceutical industry. 2 - 3 years of this experience in analytics or operations-based function (Market Planning, Sales Reporting, Data Governance, IC, etc.). Must have prior experience working with syndicated data (Symphony, IMS, etc.) and relational databases.

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.